Training 6

How To Turn Followers Into Customers

The primary objective of using Instagram for business purposes is to eventually turn leads into sales, to make your followers your customers. It is important that your photos and videos lead your customers to your website and prompt them to subscribe to your newsletters, and download your e-books.

Your strategies need to be designed in such a manner that your videos and photos encourage the viewers to show interest in your products and services.

Call to Action

A call to action directs your followers where you want them to go, so they convert into sales. Make sure that you have a call to action along with a link. If you are posting pictures for an upcoming event, a trade fair, a new product launch or even a sunny day, tell them to see what you have to offer.

For instance, add a link to accept your invitation to a trade fair, or a link to how your products and services will compliment the weather or more information about your upcoming projects. Guide your followers and make it easy for them to find the link.

Promo Codes

Deal seekers are everywhere, and they are constantly on the lookout for the best deals in town. No longer do people spend ages looking at magazines or newspapers for coupons or discounts. Coupons have made it online, and social media in particular has become a popular spot to hunt for them.

Promo codes have become widely popular on Twitter and Instagram and many businesses are using them to keep followers wanting more. Create images that offer exclusive coupons and discounts for any of your products and services. It is a fast way to boost sales and attract new followers. Do not forget to hashtag #promocode with each of your promotional images to increase accessibility.


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Example of Instagram users offering discounts and offers

Promote Latest Offers and Deals

You can easily promote your latest offers and deals on Instagram. All you need to do is take a picture of your pamphlet or promotional deal and post it on Instagram. Make sure that you include all the information, such as the pricing or total discount along with when it will be made available.

Businesses are making new offers by the minute on social media, so people do not have enough time or patience to inquire further about them. It is ideal that you provide all the necessary information within an image to help potential customers make a quick decision.


Almost every relationship in this world is a two-way street, especially when it comes to customer relations Simply asking your customers to post pictures, hashtag your products or services or come to your events is not enough. It is important that you acknowledge their efforts and thank them for it. Comment on photos of consumers using your products or mentioning you, or even hash-tagging you with either positive or negative feedback.