10 Tips on Creating a Social Media Bio that Converts
It takes less than two seconds for someone to get a first impression of you so Creating A Social Media Bio that Converts – a first impression that will overshadow your entire future communication.
When it comes to social media, it’s no different.
People will scroll through your profile and look at your posts and images – but they will stick with the bio the most.
This bit of your profile will tell them a lot about who you are.
How you write it matters.
Here are 10 Tips On Creating A Social Media Bio that Converts
Social media bios are supposed to be short.
Because of this, you have to be concise and say the most interesting, most important things about yourself.
There is no room for a lengthy exposition.
This means that you’ll have to do a lot of rewriting but it will be worth it.
Your social media bio isn’t the right place to be humble.
Add your best achievements and talk about what you are good at.
Write about what makes you stand out from the crowd.
Do you have an interesting hobby?
Are you a number one on some kind of a list? This is the place to share it.
Social media is a lighthearted medium. It’s not a place where you have to be formal and serious.
Add some humor to your bio.
It’s refreshing to see and it means that you aren’t taking yourself too seriously.
Because you don’t have a lot of space, you can’t really rely on formatting or visuals to break the text.
This is where Emojis are best used.
There are plenty of them and you can find the 👌 ones that work well with your bio pretty quickly.
It adds some color and flair to your bio.
Don’t be afraid to use keywords in your social media bio.
It’s supposed to work as a magnet for other people so adding keyword is legit.
Think about your position, your hobbies and interests and especially think of your audience when adding keywords.
Your bio is supposed to stand out on your profile so you don’t want it full of mistakes and poorly written sentences.
It will end up being a cause for people to make fun of you.
Invite them in
“Your social media bio is a perfect place to add a call to action. Invite them to visit your website, blog, store or whatever you host.
It will drive traffic to your sites and you can be sure that your social media followers will want to know more,” says Jess Weaver, a social media manager from TotsFamily.com
Mind the length
As stated previously, social media bios have a small number of characters limit.
Twitter, for instance, limits you to 160 characters while LinkedIn gives you more breathing room at 2000 characters.
If you have several social media profiles, you need to make your bio flow from one to the other. No important info should be lost.
If you state that you have achieved something no matter how big or small, you should add a social proof.
There isn’t going to be much room for this but it can be useful if you list one testimonial as a proof of your one achievement.
You can also support this later, through posting.
So many social media bios look exactly alike.
Have you ever wondered why this is the case?
The answer is simple – they all use the same buzzwords. ‘Social media guru’, ‘Marketing ninja’, ‘Coffee lover’ (aren’t we all?) and so on.
If you really want to stand out, avoid using these.
Take a look at the LinkedIn overused buzzwords list and stay as far away from them as you possibly can. Say something that has some real meaning.
Your social media bio could be your best friend, especially if you have a business or something similar that you want to promote.
However, writing it can prove to be a challenge. Follow some of these tips if you want to write a great social media bio.
Grace Carter is a brand ambassador at Do My Assignment and OX Essays services. She curates business communications, reviews online submissions and works with marketing department. Also, Grace is a business coach at Australianreviewer.com website.