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5 Key Reasons Why Instagram Likes Matter For Your Business

Everyone knows that engagement is the number one metric in marketing.

You don’t just want someone to glance at your promotion campaign. It’s not so worthwhile having a customer pass by your advertising banner.

You want people to really engage with your content. There are few better places to achieve this than social media networks, such as Instagram.

Instagram is one of the most important social media platforms for your audience. But, you don’t just need to set up an Instagram account.

You need to encourage people to “like” you on Instagram. Check out the below to discover everything about why Instagram likes matter. 

image of mans hand holding illustrated likes - 5 Key Reasons Why Instagram Likes Matter For Your Business

Improve Your SEO

You need to ensure that your company appears on search engines. That’s why your SEO (also called Search Engine Optimization) strategy is important.

Search engines determine the rankings of your website by a number of factors. Without a social media presence, you don’t really exist in the eyes of Google.

So, when you generate more likes for your Instagram account, this is a signal of approval. Many people distinguish between social media and SEO. However, you shouldn’t forget that social media posts also appear on results pages.

Compete in Your Industry

There are other competitors in your industry who want to grab the attention of your prospective clients.

That’s why it’s so important to build your Instagram profile to crowd out everyone else. You cannot quickly build up likes for your profile.

Gradually over time, you’ll gain enough likes on your Instagram posts that show you’re in the biggest player online in your sector. 

Become an Influencer 

When you have a lot of followers and likes, this gives every social media post on Instagram significant weight.

Your followers will always be eager to hear about your latest products or how your brand is changing all the time.

If you don’t have any likes whenever you make a post, people will simply assume that you’re not important. 

Establish Credibility

Instagram can also function as a way to build credibility. The more likes you have for your posts, the more people will trust your brand.

If you have tons of likes on your Instagram posts, people will simply assume that you’re a well-established and thriving business.

Increase Your Sales 

The bottom line is that you want to make a profit. Likes on Instagram also mean that people are more likely to visit your website.

Driving web traffic to your website is easily achieved on Instagram if you have plenty of likes.

But, if nobody likes your posts, people may be skeptical about whether you have anything worth buying on your online store.

Why You Need Instagram Likes

Those little hearts are an important part of your Instagram strategy.

You can have the best pictures in the world. But, without likes on your posts, you’ll struggle to drive web traffic to your website.

Now you know that Instagram likes are essential to your business. Do you want to hear more about Instagram likes? Check out our website!