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How Instagram Shoutouts Boost Sales

The influence of social media on business marketing strategies and sales growth is undisputed by now.

With around 80 percent of companies actively involved in social media marketing campaigns, it’s almost impossible to imagine a new product promotion outside Facebook and Instagram.

Furthermore, the fact that the average online user’s attention span is now down to 8 seconds, it’s not enough to simply promote your content via a single channel, even if a page generates thousands of daily visits.

This is why the trend of Instagram Shoutouts is getting so much attention lately – learn How Instagram Shoutouts Boost Sales.

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Instagram has a growing marketing share

For those unaware of this trend, an Instagram Shoutout is a marketing strategy that consists of e-commerce companies promoting their content through influential Instagram pages related to their niche.

For example, a fitness equipment company could promote a new product by having several Instagram fitness models with a massive number of followers promoting their content.

Current statistics show that the number of brand-sponsored influencer posts on Instagram is around 21.7 million with the projection that this number will turn to 32.3 million by 2019.

Keeping in mind that the same statistics reveals that in 2016 the number was under 10 million. Now we could say that the Instagram is looking to become a future of marketing with unlimited possibilities for growth.

 

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Promoted content expands the reach

Neil Patel conducted an online experiment which showed some impressive result regarding the number of new followers he got after engaging with an Instagram model and having her promote some of his content.

The experiment showed that each time his content was published, a share of 0.2 percent of the followers who saw the post on the model’s page started following Neil, as well.

This number might not seem like much. But imagine having a 0.2 percent out of a million followers each time your post is published.

Surely, this growth wouldn’t last forever but it will bring a sizable number of new followers. Some new followers will become future customers or further expand your reach to new visitors.

However, it’s not enough to simply post a picture of your product and hope for the best.

The promoted content should aim to engage the audience in more ways in order to raise interest in your brand.

This is why it’s important to have a good product description following the multimedia content.

If you’re not gifted in writing promo content, there is a number of online writing services like Assignment Geek Writing Service that could help you in creating a motivating and inspirational textual content.

Marketing experts agree that good textual content around a product raises the attention of the viewer and creates an emotional response, which ultimately leads to higher sales.

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Influencers build trust

We already stated that promoting any content without the help of at least one influencer won’t get you too far.

The reason for this, however, lies in more than just the reach of your campaign.

You could spend some extra cash and promote your content yourself.

But it’s difficult to expect the same response from the audience.

The reason for this is simple and it comes down to trust issues.

The online community is being bombarded with all sorts of promotional content from all sides.

This lead to a lot of users installing ad blockers and other software to avoid getting sponsored posts.

Those that are getting Instagram ads, however, don’t have a lot of trust in brands that are unfamiliar to them.

Influencers carry that name for a reason, those are the people that have a lot of followers who enjoy their content and have a relationship.

People will always rather trust someone they already have some sort of connection with than a perfect stranger.

If your product appears on the page a loved dancer, singer, or model? Then it’s more likely that people will engage and raise an interest in your business.

 

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Instagram followers engage with brands more than others – which is How Instagram Shoutouts Boost Sales

One might say that the Instagram is not the only social network that requires attention, which is true.

However, the amount of people who engage with brand-related content on Instagram greatly surpasses results on other social networks.

A recent survey indicates that around 68 percent of Instagram followers engage regularly with brands.

This is more than double the number of people who are practicing the same on Facebook.

Facebook stats are approximately 32 percent.

Marketers believe that the Facebook marketing field is getting a too crowded.

People are simply losing their interest in the content that shows up on their Facebook feeds.

 

Conclusion

Online marketing is a rapidly evolving industry, with new trends and best practices popping out like mushrooms every day.

It’s important to ride the wave while it’s there and always stay prepared to jump on the next.

Instagram shoutouts are a great way to increase your sales at this moment, so better use it while it lasts.

Mary Whitman is a writer with the Master of Arts, based in Adelaide. In her spare time, she enjoys talking about Sustainable Development and writing essays.   

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