Creator vs Business: Which Instagram Account Type is Right For You?

  • Post category:Blog
business instagram account being viewed by an instagram creator

There are over a billion users on Instagram, making it one of the best platforms to advertise on. 

Yet you still have to make the decision if you want a business Instagram account or a creator account. Each has benefits for your business; you just have to decide what’s going to help you out the most. 

You want to know how to make the most money on Instagram, either with a creator or business account. Here’s a guide that can help you decide between a creator or a business Instagram account. 

What Are the Benefits of a Creator Instagram Account? 

Creator Instagram accounts are best for influencers, athletes, or an artist, or something similar. You have more control over your account than if you had a business Instagram account. 

You have access to more data and many new followers you are accumulating each day. You can also see the age and gender of your followers. 

Another feature of creator accounts is that you categorize your inbox. You can choose between general, primary, and requests. 

Another benefit of the creator account is that they also have more CTA options. You also have your specialty listed under your account, which helps people identify what you do. 

You can also tag businesses in a post, and you can create shoppable posts, where people can make a purchase when they see it on their newsfeed. 

If you want to get a head start on generating followers, you can purchase them here.

What are the Benefits of a Business Instagram Account? 

Business accounts are little different creator accounts. They are designed for small and large businesses rather than celebrities and influences. 

A business Instagram account gives you insight into your demographics and weekly insight into follows or unfollows you each week. 

In addition, you can connect your business Instagram account to your Facebook business account. It shows people how to find you on social media. 

Another benefit of a business Instagram account is that you can make your post ads so a wider audience can see them. You can also add links to your website on Instagram stories that way you have a higher click-through rate. 

You can also schedule posts, so you don’t have to worry about posting yourself each day. You can schedule something from the beginning of the week and set it out for weeks. 

Which One Should You Choose? 

When it comes to a business Instagram account or a creator’s Instagram account, they both of their benefits. You should know what you are trying to accomplish on Instagram and which one can offer you the most benefits. 

If you are an individual, you should consider a creator account. If you are a business, you should consider a business Instagram account that helps you grow your audience and give you insight into what kind of audience is following you. 

If you have more questions about which Instagram account you should choose, you contact us here or checkout this article for a different perspective on Instagram Creator Accounts Causing Big Change for Influencer Engagement.