Find Your Niche
First, you need to establish your niche. Your Instagram account must focus on something specific that will attract the right audiences. Common examples include:
- Home decor
- Cooking or baking
- Tiny homes
Are you going to have a creator account or business account? If you’re a small business, your niche should already be established. Then, it’s all about defining your brand.
Like all social media platforms, Instagram uses algorithms to help users find the content that’s most appropriate for them. They use their history and searches to dictate what comes up in their feed.
To stay relevant and adhere to one of the most basic IG algorithms, you need to publish Instagram posts regularly. Your account must be constantly updated. We recommend posting once a day or at least three times a week.
Spend Time on the App
Instagram doesn’t want to become a business-only platform. As such, if business accounts log on, post content, then log off immediately, the algorithm won’t make them a top priority. They will see that you’re just using the app to grow your business.
Instead, spend time on the app. Before and after posting, spend about 20 minutes perusing your feed, exploring new content, and engaging on other people’s profiles.
Take Amazing Photos
If you have any experience on Instagram, you know it’s all about aesthetics. Instagram was designed to focus on imagery such as photos and videos. Therefore, learning how to increase Instagram engagement means learning how to take and edit amazing photos.
Unify Your Feed
Having great photos isn’t quite enough, however. You need to think about your Instagram feed from a bigger perspective. When someone clicks on your profile and can see your entire wall, how will it come off?
You need to unify your feed by coming up with a look or brand for all of your pictures. A follower should be able to spot one of your photos and immediately know it’s yours based on the colors, filter, angles, layout, and more.
As noted above, you must stay active on your Instagram profile to remain relevant. However, posting multiple times a day on your primary feed can actually hurt your engagement and visibility.
To combat this, create stories in the form of videos, images, and text. You can keep followers more up to date using stories without sabotaging your engagement.
Create Instagram Reels
Because of the wild success of TikTok, Instagram has created its own version of short video clips called Reels. Use IG Reels to create fun videos for your followers. They can be used to display your products, highlight your services, or show people clips of your daily life.
Engage With Your Audience
Another important step in learning how to increase Instagram engagement is responding and communicating with your followers. Instagram likes to see that you engage back with people who comment on your Instagram posts and stories or send you messages.
This is also good for finding affiliate companies to sponsor you or pay you as an influencer. Just as importantly people will be less likely to unfollow you if you spend time forming a relationship with them.
Invest in IG Growth Companies
Sometimes, gaining followers and getting likes on Instagram can be incredibly difficult. For example, if you have an extremely specific niche, finding the right audience can be slow going. Alternatively, if your niche is a popular one, you may have trouble standing out in an oversaturated market.
Fortunately, there are engagement groups designed to help people struggling to grow their accounts gain followers. You can work with these companies to gain more likes, follows, shoutouts, and more.
Use the Right Hashtags
Getting your Instagram posts and stories in front of the right audience is about using relevant hashtags. At the end of each post, you can list up to 30 hashtags.
These are the keywords people use to find content. The Instagram algorithm also uses these hashtags to suggest content for people on the explore page.
Be careful not to use hashtags with millions and millions of likes, as your content will get lost in the crowd. Similarly, avoid using hashtags with only a few thousand likes, or as it’s unlikely to gain you any visibility.
Tag the Right Accounts
Along with using the right hashtags, you’ll also want to tag the right accounts. This is especially important if you’re trying to get reposted on bigger profiles.
For example, if you only have a few thousand followers, getting reposted on an account with hundreds of thousands of followers will expand your audience based and lead to more followers.
Figuring out how to increase Instagram engagement means learning how to point people in the right direction. Whether you’re publishing Instagram posts or stories, always use a call to action.
A CTA can lead users to other parts of your Instagram. It can also lead people to your website so they can buy your products or services.
Want More Tips on How to Increase Instagram Engagement?
Growing your account and learning how to increase Instagram engagement isn’t always easy. The IG influencers out there with tens of thousands of followers or more treat it like a job. The more you put into it, the more you’ll get out of it.
But if you’re looking for an edge up on the competition, we recommend looking into growth companies to buy Instagram likes, followers, and mentions. Check out the rest of our site to see what we offer.