What is an Instagram Shoutout?
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Instagram Shoutouts are a paid promotion on popular Instagram Influencer accounts. Advertise your business, product, website or if you want to get more followers and likes.
Types of Instagram Shoutouts
Paid Promotion Shoutouts
A paid promotion is when you post an image, caption and hashtags requested by the buyer. An effective image immediately conveys the product or service, the caption or message reinforces the objective and should include a call to action and hashtags help to further distill the niche and get you more visibility within the hashtag groups selected. The example below is a shoutout that has been reposted (see credit in bottom left hand corner).
It’s important to note that if the account owner received compensation for the post they are required to disclose the nature of the post as “sponsored” or “ad” which is law enforced by the US Federal Trade Commission and to some extent Instagram.
Free Shoutouts sometimes called Voluntary Shoutouts
Free shoutouts ask for nothing in return. People like something and choose to share it on their page. The only detail missed was crediting the IG page that this image was shared from.
Next is #ShoutoutForShoutout or S4S
Out topic in this article is Shoutout for Shoutout or S4S and here is an example below.
Tips to use Shoutout for Shoutout on Instagram
Popular Influencers exchange Shoutouts regularly as a method to get a large number of followers on Instagram. The field of competition is greater than you think and this is why you need to use a method other than regular Shoutouts.
This is a mutual co-operative technique where not only you but your counterpart will get the benefit – call it what it is – these are free shoutouts. Some users call them shout out for a shout out. Whatever you call this method, make it work for you.
You need to find someone with the right account and whom you will be come to an agreement that you both will Shout-out for each other on your Instagram page.
This is what is known as Shoutout for Shoutout. This is a great idea but you need to the ideal target audience among millions of potential Instagram shoutout pages who is reliable and trustworthy. This is an effective tactic for aspiring social media users looking to jump into influencer marketing and leverage brand awareness to sell sponsored posts.
Combine the ideal influencer with a brand in the healthy lifestyle niche, for example, and you gain a loyal customer for years to come. To learn how to get the perfect match or make sure this works perfectly for you, follow these steps. Instagram is the ideal social media platform to win at influencer marketing.
The Users are “Like Minded”
Well, unless the user you are choosing is like minded, then there is no benefit using the S4S method. For example, the user you have chosen loves sports and you want to promote your page or post which is about health and fitness.
So, there is no point of promoting your profile with the help of that account because the user’s followers in this account do not have similar laser targeted interests. Make sure you collaborate with relevant accounts. However, If your marketing strategy includes targeting a broad audience you may find this an effective way to grow your account.
Number of followers
Check the number of followers the user has. Unless he has more followers (or at least similar number) there is no use having him as your Shout 4 Shout partner unless his engagement rate is much higher than your page. For example if your page has a 2.5% engagement rate and your potential shoutout partner is 5% you have a stronger gaining more targeted followers on your shoutout post.
You need to understand that, this is a technique or method that can be only used if and only if you get a lot of follower from the mutual Shoutout.
Build a Good Relationship First
It is important that your instagram user partner trusts you. Start with liking an Instagram post, commenting and sharing relevant pages and watch to see if he responds. Again you want your future partner to be attentive and aware of what is going on with the account. Once you demonstrate that you are reliable, then go for the agreement to S4S each other.
Be Careful While Helping Them
Remember not to spam the users’ posts who are in an agreement with you to collaborate on Shoutout for Shoutout . It is very important that you post and comment on their posts only when it is necessary or relevant.
Talk to Them
For any relationship to work properly, it is important that you talk with your S4S partner properly. Talk to your partner via email, chat – get the phone number or through Instagram itself before you create an agreement with them.
So, if you really need S4S, this is a great tactic to get free shoutouts. Simply put; the S4S method is the lowest cost option for gaining followers.