What is an Instagram Shoutout?
Table of Contents
Instagram Shoutouts are a paid promotion on popular Instagram Influencer accounts. Advertise your business, product, or website if you want to get more followers and likes.
Types of Instagram Shoutouts
Paid Promotion Shoutouts
A paid promotion is when you post an image, caption, and hashtags requested by the buyer. A compelling image immediately conveys the product or service. The caption or message reinforces the objective and should include a call to action. Hashtags help to distill the niche further and get you more visibility within the hashtag groups selected. The example below is a shoutout that has been reposted (see the credit in the bottom left-hand corner).
It’s important to note that if the account owner received compensation for the Instagram Shoutout posts, they are required to disclose the nature of the post as “sponsored” or “ad.” Disclosure is a law enforced by the US Federal Trade Commission and, to some extent, Instagram.
Free Shoutouts, sometimes called Voluntary Shoutouts
Free shoutouts ask for nothing in return. People like something and choose to share it on their page. The only detail that needed to be included was crediting the Instagram page from which this image was shared.
Next is #ShoutoutForShoutout or S4S
Our topic in this article is Instagram Shoutout for Shoutout or S4S, and here is an example below.
Tips for using Instagram Shoutouts
Popular Influencers exchange Instagram Shoutouts regularly as a method to get a large number of followers on their Instagram account. However, the field of competition is more significant than you think, which is why you need to use a method other than regular Shoutouts.
This is a mutual cooperative technique where you and your counterpart will get the benefit – call it what it is – these are free shoutouts. Some Instagram users call them shout out for a shout out. Whatever you call this method, make it work for you.
You need to find someone with the right account and with whom you will have come to an agreement that you both will Shout-out for each other on your Instagram page.
This is what is known as Shoutout for Shoutout. This is a great idea, but you need the ideal target audience among millions of potential Instagram shoutout pages which is reliable and trustworthy. This is an effective tactic for aspiring social media and Instagram users with a similar audience base looking to jump into influencer marketing and leverage brand awareness to sell sponsored posts.
For example, combine the ideal influencer with brands in the healthy lifestyle niche, and you gain a loyal customer for years to come. Follow these steps to learn how to get the perfect match or make sure this works perfectly for you. Instagram is the ideal social media platform to win at influencer marketing.

The Instagram Users are “Like Minded”
Well, unless the user you are choosing is like-minded, then there is no benefit to using the S4S method. For example, the user you have chosen loves sports, and you want to promote your page or post about health and fitness.
So, there is no point in promoting your Instagram profile page with the help of that account because the user’s followers in this account do not have similar laser-targeted interests. Make sure you collaborate with relevant Instagram influencers so you can find relevant shoutout pages. However, suppose your influencer marketing strategy includes targeting a broad audience. In that case, you may find this an effective way to grow both of your Instagram accounts.
Number of Instagram followers
Check the number of followers the user has. Unless they have more followers (or at least a similar number), there is no use having them as your Shout 4 Shout partner unless their engagement rate is much higher than your page. For example, if your page has a 2.5% engagement rate and your potential Instagram shoutout partner is 5%, you have a stronger chance of gaining more targeted followers on your shoutout post.
You need to understand that this is a technique or method that can be only used if and only if you get a lot of followers from the mutual Instagram Shoutout.
Build a Good Relationship First before exchanging Instagram Shoutout Posts
It is crucial to find Instagram users to partner with that trust you. It’s a process so start with liking an Instagram post, commenting, and sharing relevant pages, and watch to see if they respond. Again you want your future partner to be attentive and aware of what is going on with their own Instagram account. Once you demonstrate that you are reliable, go for the agreement to S4S each other, a classic influencer marketing tactic. Great Instagram shoutout pages can be a mutually beneficial technique for both social media accounts by increasing engagement rate and follower count.

Be Careful While Helping Them with a Shoutout Post
Remember not to spam the users’ posts who are in an agreement with you to collaborate on Shoutout for Shoutout. You must post and comment on their Instagram Shoutout posts only when it is necessary or relevant. Be smart with your influencer marketing strategy.
Talk to Them before you get a Shoutout on Instagram
Just like any personal or business relationship, you must communicate with your S4S partner properly. Talk to your partner via email or chat – get the phone number or through the Instagram direct message itself before you create an agreement with them.
So, if you really need S4S, this is a great tactic to get free Instagram shoutouts. Simply put, the S4S method for an IG shoutout is the lowest-cost option for gaining followers.
https://www.youtube.com/watch?v=5fsSlM5QnnAhttps://www.youtube.com/watch?v=XHOmBV4js_E
