Instagram Reels is a feature that allows you to create and share short, 15-90 second video clips on the Instagram app. You can create a Reel by selecting a series of video content or photos, editing them with various creative tools, and sharing them on your profile or in the Instagram Reels section of the Explore page. You can also choose to add music or other audio to your Reel. Each Instagram Reels length has a default time limit of 90 seconds long, and you can create and share multiple Reels on your profile. Unlike Instagram Stories, Reels won’t disappear after 24 hours.

The Instagram Reels feature was introduced in August 2020 as a response to the increasing popularity of short-form videos on social media platforms, particularly the social media giant TikTok.

Frequently asked questions:

Instagram Reels and Instagram Reel Length:

1. How do I create an Instagram Reel? To create an Instagram Reel, open Instagram app and tap on the Instagram camera icon in the bottom center of the screen. Then, tap on the Reel icon in the screen’s bottom left corner. From there, you can select a series of video clips or photos from your camera roll to include in your Reel and use the editing tools to trim, split, and rearrange them as needed. You can add music or audio to your Reel and use the creative tools to apply filters, text, and other effects.
2. How long can Instagram Reels be? 15 to 90 seconds is how long Instagram Reels can be. You can create a Reel by selecting multiple video clips or photos and using the editing tools to trim and rearrange them as needed. You can also add audio or music from the Instagram music library to your Reel.
3. Can I add music to an Instagram Reel? Yes, you can add music to an Instagram Reel. To do so, tap on the music icon (bottom right corner of the screen) while creating your Reel. You can browse the available music options or search for a specific song or artist. You can also choose to record your audio or use a sound from your device’s library.
4. How do I share an Instagram Reel? To share an Instagram Reel, tap on the “Next” button in the top right corner of the screen after you have finished creating your Reel. From there, you can add a caption and hashtags and choose whether to share your Reel on your profile or in the Instagram Reels section of the Explore page. You can also choose to share your Reel with a specific group of people or to a specific location.
5. Can I edit an Instagram Reel after I’ve shared it? Yes, you can edit an Instagram Reel after you’ve shared it. First, go to your profile and tap on and select Reels you want to edit. Then, tap on the three dots (top right corner of the screen) and select “Edit.” From there, you can make any changes to your Reel or Instagram Reel length and tap “Save” to update it. Your published post will then appear in your feed and Reels tab.

Get the Best Engagement on your Instagram Reel

Instagram Reels are a feature on the platform that allows users to create 15-90 second video clips set to music or other audio. Engagement on Reels can be measured by the number of likes, comments, and shares a Reel receives.

To increase engagement on your Instagram Reels, here are a few tips you can try:

1. Use relevant hashtags in the caption of your Reel. This will make it more discoverable to users searching for content related to those hashtags and amp up your Instagram marketing.
2. Collaborate with other users. Collaborating with other users, especially those with a large following, can help expose your Reel to a broader audience.
3. Use catchy music and add visual effects. Using catchy music and adding visual effects can make your Reel more exciting and engaging for viewers.
4. Engage with your followers and other users. Responding to comments and liking other Instagram Reels in your niche can help you build a community and increase engagement on your Reels.
5. Interact with other Instagram users’ Reels: Interacting with other users’ Reels, such as by liking, commenting, or sharing them, can help get your own Reels noticed by a wider audience. Consider engaging with Reels from users who create similar content to yours, as this can help increase the chances that they will also discover and engage with your Reels.
6. Post a new video consistently. Regularly posting Instagram Reels can help you build a loyal following and increase engagement.
7. Tell a story or share valuable content: Instagram Reels that tell a story or provide valuable information are more engaging than those that don’t. Consider sharing tips, behind-the-scenes content, or creatively showcasing your products or services.
8. Participate in challenges and trends: Participating in challenges or trends can help your Reels get discovered by a wider audience. Look for popular challenges or trends relevant to your content, and consider creating Reels that participate in them.
9. Consider the timing of your posts: Posting your Instagram Reels at times when your followers are most active can increase the chances that they will see and engage with your content. Look at your Instagram analytics to see when your followers are most active, and try to upload videos during those times.
10. Use Instagram’s “Promote” feature: Instagram’s “Promote” feature allows you to pay to show your Instagram Reels to a wider audience. This can be a good option if you are trying to reach a specific goal, such as getting more views or followers for your Instagram account.

Instagram Reels Length Summary

In conclusion, Instagram Reels is a popular feature that allows users to create, share and upload short videos on the platform. It is an excellent tool for engaging with followers and reaching a wider audience. There are many ways to increase engagement with your video Reels, such as creating high-quality content, using relevant hashtags, collaborating with other users, and participating in challenges and trends. Following these tips and using Instagram’s creative tools and features, you can create the best Instagram Reels that will get noticed and help you grow your presence on the platform.